A step towards a heart-healthy lifestyle – naturally cholesterol-free cooking oils

Introduction – A New Kind of Freedom
This Independence Day, we’re celebrating more than the freedom our country won in 1947. We’re starting a journey towards freedom from unhealthy fats and cholesterol-heavy habits that silently affect our daily health.

Welcome to our Naturally Cholesterol-Free Plant-Based Oil Campaign, “Know Your Oil“. We’ll explore how simple kitchen changes can lead to a healthier heart and a lighter lifestyle.

If you’ve ever wondered:
Is oil the reason for high cholesterol?
What does cholesterol-free oil mean?
Which oil should I use for everyday cooking?
…you’re in the right place.

What Is Cholesterol?
Cholesterol is a waxy, fat-like substance found in your blood. Your body makes it naturally, but it also comes from food – especially animal-based foods like meat, eggs, butter, ghee, and full-fat dairy.

There are two main types of cholesterol:
1. LDL (Low-Density Lipoprotein): The “bad” cholesterol that can clog arteries
2. HDL (High-Density Lipoprotein): The “good” cholesterol that helps clear LDL away

Too much LDL can cause blockages in arteries, increasing the risk of heart problems.

The Truth About Oil and Cholesterol, Here’s what most people don’t know:
All plant-based oils – mustard, sunflower, soybean, rice bran, coconut, palm – are naturally cholesterol-free.

Cholesterol only comes from animal products.

But that’s not the full story – the type of fat in your oil matters. Oils high in saturated fats can still raise LDL levels.

That’s why FSSAI’s cholesterol-free claim isn’t just about having zero cholesterol – the oil must also have 1.5 g or less saturated fat per 100 ml to qualify.

Why Our Oil Is a Smarter Choice?
– 100% plant-based and naturally cholesterol-free
– Blended for balance – Mustard (flavour + MUFA), Soybean (light), Sunflower (low SFA), Rice Bran (oryzanol for supporting a heart-healthy diet).
– Lab-tested and certified for a cholesterol-free claim
– Refined using advanced, food-safe Swedish technology
– Perfect for deep frying, tadka, sauteing, baking, and more

This unique blend gives you:
– Balanced MUFA + PUFA
– High cooking stability
– Great taste with a health-conscious fat profile
– We respect the place of traditional fats like ghee, butter, and coconut oil in our cuisine – but for daily use, a light, low-SFA blend protects your heart while keeping flavours intact.

How Cholesterol Creeps Into Our Diet?
For most of us, it’s not just about how much oil we use, but which kind and how we use it. Common sources include:
– Oils rich in saturated fats like vanaspati and palm
– Reused frying oil in snacks and street food
– Animal fats are hidden in packaged sweets and savouries
– Switching to a cholesterol-free, plant-based, low-SFA oil is one of the simplest health upgrades you can make this year.

Simple First Step – Read the Label
Next time you buy cooking oil, check for:
– Cholesterol: Should be 0 mg
– Saturated Fat: Less than 1.5 g per 100 ml
– MUFAs & PUFAs: Should be in a healthy balance

Smart Cooking Tip of the Week
“Good health isn’t about removing oil – it’s about choosing the right one, and using only as much as you need.”

Disclaimer: This article is for informational purposes only and is not a substitute for professional medical advice. Always consult a healthcare professional or a registered dietitian before making significant changes to your diet or health regimen. The products mentioned are part of a balanced diet and a healthy lifestyle.